Keyword is a crucial part for an app to be discovered in the app store.
As mentioned by Apple, the organic downloads from app store search is up to 65%. So it’s a huge potential for you to tap into those resources with your keywords, by App Store Optimization. They are gateways that can bring users to your app so it’s important for you to pick and put the suitable keywords on your app profile.
However, it’s not easy to come up with keywords that can stand out from other 3 million apps in the app store and it’s difficult to start from scratch. Not only does it’s hard to come up with a keyword but it is also very competitive for your app to be visible to users.
So how can you pick the perfect keywords? With these 3 simple steps, you can easily go through this process in ASO without any hassle. Not yet know about ASO? Check it out here.
Step 1: Keywords Research
For the purpose of determining the perfect keywords, you should first do some research and make a list of all the possible outcomes that you could find. There are several methods that you can use to complete this first step.
- Brainstorming Ideas: As the app developer, you are the one who know exactly what you want to deliver to your users through your app. So based on your app’s features and benefits, you can write down all of the potential keywords related to them and start choosing from there.
Keep in mind that you should have a diverse keywords list. Not all users are using the same keywords to search for app. For instance, some users might use “ Nearest ATM “ and some others might use “ ATM near me “.
- Research Your Competitors: The market is very saturated in today’s digital century. There are only a few new and fresh ideas. Although it’s hard to come up with crucial keywords that can compete with others, you can learn from your competitors by researching what they are using and compete with them more effectively. Easy as it sounds, you can base on what you can find from your competitors and come up with some new ideas for your app. You can simply look at what they are using by looking through their app and app profile.
- Keyword Suggestion Tools: Aside from researching your competition, there are plenty of online tools that can assist you on keyword ideas. There are keyword suggestion tools like Mobile Action, App Radar, Searchman and Sensor Tower which have features where they can suggest you with related keywords on a particular search term. For instance, instead of using just “weather app”, they can suggest you with keywords like “local weather”, “weather forecast” or “weather condition”.
- User Reviews and Ratings: You might be surprised by the usefulness of reviews from your users. Again, the purpose of optimizing your keywords is to find the most relevant keywords that users often use to search. As a result, there is no better way to look for keyword ideas than researching your users. Not only does they can provide you with valuable keyword suggestions but they also can give you insights on user’s keyword search behaviors.
However, it is not easy to go through all of user reviews. Fortunately, you can choose a variety of ASO Tools that can help you research your reviews and ratings. Tools like App Annie, Mobile Action and Appbot are able to examine and analyze reviews for most used phrases and keywords.
Besides those ASO Tools mentioned above, you can use the app store interfaces in both Google Play Console and iTunes Connect to see which reviews are the most useful and look for potential key phrases and search terms.
Once you have gathered all of the resources that you needed on your keywords researching process, you can move onto the next step.
Step 2: Select The Best Keywords.
After the first step on your journey to find perfect keywords for your app, you will end up with a great amount of keywords. In the research process, it’s good to have many keywords however in reality you only need to use a selective number of them along with consider the perfect place to put them.
It’s important for you to put your keywords in a well-organized manner. You need to know precisely where is the most suitable place for each individual keyword. There are 3 critical areas in the app store that you need to consider when putting your keywords:
1. App Name/Title: Based on Google, it is important for your app name to be distinctive and approachable, avoid commonly used terms and focus on your app.
Your app name should be precise, simple and attract potential users. You should avoid having a long and unorganized title for your app. Furthermore, by including some important keywords into your title can increase up to 10% in ranking and app visibility.
2. Keyword Section: You need to put your best keywords and most relevant search terms in this area. This is where it will increase your app visibility and organic downloads.
There are various ASO tools that can assist you on tracking, analyzing and measuring which keywords you should us to increase downloads.
3. App Description: In this section of your app page, you should concentrate on balancing highly competitive keywords and less competitive keywords.
High rank keywords are commonly used and more generic keywords. They are very competitive due to the huge amount of publishers using them. Because of this, it would be much more efficient to use Low rank keywords that have less competitors and try to get at the top rank within those Low rank market.
Once you have determined the best keywords for each aspect mentioned above, the next step is to put your result to the test.
Step 3: Test Your Keywords.
Now that you have went through the preparation process, it’s time for you to put them to the test and see the result. However, it will take time for you to get the result. It usually takes from several days to a couple weeks for your app to get used to the new changes and be measured correctly.
Approximately after the first month, your app will be recognized by the app stores with all of your changes. Then, the app stores will give you the information that you need about your app visibility, the number of times your app appear in searches and your download rates. By having these data, you can see the result of the changes that you make to your set of keywords and then decide on whether you are on the right track or you need some correction.
In addition, you should keep track of all the changes that you make to your keywords, run a report and review on every process that you do. This practice will help you improve your strategy and help you to find your strengths and weaknesses. The goal is to focus on improving the weaknesses that you have and continue to maintain your strengths.
Although making changes can be helpful and promising, doing it frequently or too drastically can cause your conversion rates to decrease. So it is wise to have a good preparation and plan when you are optimizing your keywords. Instead of changing everything, try to use ASO tools to assist you on analyzing your changes and finding out their impact on your app. Once you have gathered all of the results that you need from ASO tools, then you can decide on making changes to your keywords.
Tools like Sensor Tower and Mobile Action provide you daily monitoring features and keywords ranking for your app and your competition.
Don’t Give Up And Keep Testing.
Just like any other aspect of ASO, Keyword optimization is one of the best methods for you to increase your revenue. It is very efficient and does not cost you like marketing strategy. However, you need to keep the optimization process ongoing in order to achieve your goal.
In conclusion, the purpose of keyword optimization is to maintain or get your app listing rank at or close to the top of searches. Remember that the more visibility that your app has, the more chances for organic downloads.
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For more articles on App Store Optimization, please find it here.