#1 ASO Tips: What is App Store Optimization?

App Store Optimization is an important key that can lead your app to success.


App Store Optimization is the best way to increase your download in long-term without marketing cost

Many app publishers often neglect App Store Optimization. Some might even say it can be unnecessary sometimes. When an app has been uploaded to the app store, publishers tend to focus on their marketing strategies such as social media and paid advertising rather than optimizing and improving their apps. However, for an app to surface above among others to and download by users, you need more than just marketing. App Store Optimization is an important key that can lead your app to success.

Every app needs App Store Optimization, it can be a common practice for you to maximize the potential of your app. It also brings a great amount of benefits to an app. For example:

  • Organic downloads and installs.
  • Increased ad revenue
  • App stability
  • Gain more visibility.

What is ASO?

ASO stands for App Store Optimization. It’s a continuous process of optimizing your app in order to reach higher search rank and get more users to discover your app in both Apple App Store and Google Play Store, which includes 7 elements:

1.   Keywords.

2.   App Icon.

3.   Screenshots/Videos.

4.   App Description.

5.   Category.

6.   Ratings/Reviews

7.   Updates.

Why is it important?

The purpose of optimizing your app is to increase more traffic to your app’s page in the app store and help you to get more downloads.

Not only does this provide you downloads, it also has a long term effect on your app. If you constantly optimize your app with ASO, you will keep getting downloads and improving you app. Instead of paying for advertising strategy, you can save up a great deal of money with ASO.

So in order to get this consistent source of users searching for apps, ASO is mandatory for your app. This applies to both Apple Store and Google Play Store.

If you find this post provides you with useful information, please support us by completing our survey and get free access to our “ASO: App Store Optimization Vol.1 ” E-book. We appreciate your time and support. Thank you and have a nice day!.

You can read other articles about ASO here


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