In the ever-evolving landscape of digital marketing, the term "Ad inventory" often comes into play. But what exactly does it mean, and why is it so crucial in the world of advertising? This blog aims to demystify the concept of ad inventory, and how it influences the advertising ecosystem.
At its core, ad inventory refers to the available space or placements on digital platforms where...
Google's ad policy update is on the horizon, set to take effect on October 31, 2023. This update represents a shift in focus, broadening the scope from ads that exclusively offer direct rewards to encompassing a wider category of ad units that provide rewards. In this blog, we'll break down the essential highlights of Google's ad policy update and explore what it means for...
Comprehending Ad Inventory Quality in Ad Exchange: An In-Depth Guide for Marketers
Digital advertising, which is the effectiveness of your ad campaigns depends on the...
