What is: App Store Optimization

ASO stands for App Store Optimization. It’s a continuous process of optimizing your app in order to reach higher search rank and get more users to discover your app in both Apple App Store and Google Play Store, which includes 7 elements.

1.   Keywords.

2.   App Icon.

3.   Screenshots/Videos.

4.   App Description.

5.   Category.

6.   Ratings/Reviews

7.   Updates.

According to Apple, up to 65% of the downloads come from App Store Search. This can give you free organic downloads. This shows you that there are a huge amount of opportunities for you to increase your downloads and engagements.

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