Firebase, introduced by Google, is a new tools kit for mobile app developer to build, grow, and monetize their apps. A developing feature is Firebase Analytics, which is the already-famous product Google Analytics integrated into Firebase. Let’s take a look at how Firebase can be used to measure analytics of our mobile apps.
Firebase Analytics is the core of Firebase, all of the other Firebase functions are built to integrate and share data with Firebase.
Firebase Analytics help you to understand your user, by analyzing their behaviors while interacting with your app. Based on “Event” mechanic, all user’s operations will trigger an event. Then Firebase Analytics will calculate all of the needed information based on data in those events. By default, Firebase already provides 15 essential events which could provide you an overview on your user. Let’s have a look at data on Firebase dashboard.
Some of the most important statistics are:
1. Active User
Including 3 sections:
- DAU (Daily Active Users) – 1 day user: Number of people use your application daily.
- WAU (Weekly Active Users) – 7 days user: number of unique user use your app in 7 days.
- MAU (Monthly Active Users) – 28 days user: Firebase count 28 days for MAU, the same method of calculation
Here are the insights certainly you would want to see first whenever you log in your Firebase Analytics (reason for these statistics be on the top section of dashboard). These data will give you the information that you need to see how your application is performing such as: the number of daily active users, uptrend or downtrend from user.
2. DAU (Daily Active User)
Not only is the number of daily active users important, but you also need to know how much time they spend on your app daily. Certainly, it is better to have 100 users who spend an average of 30 minutes on your app, rather than having 1000 users who only open your app for only 30 seconds.
In the meantime, Firebase Analytics supports with tracking all user’s activities on every app screen. Take a look at daily user engagement: you would have enough information on which app mode/game mode that your users choose to spend most of their time on.
3. User retention (How well do you retain users)
The rate of returning user – also called user retention has become the most important statistic in mobile app & mobile game industry recently. Basically, this is records that demonstrates the number of users who continuously use your app after the first day of using it. This strongly affects your monetization as well as user acquisition of app.
Firebase allows you to see daily, weekly and monthly retention rate.
Click on “View new user retention” then receive full function with time range (month/week/day) to watch.
According to Firebase Analytics, the standard retention for casual game day 1 – day 7 – day 30 is 40 – 20 – 10 perspectively.
Summary
Firebase Analytic is a powerful tool, and above are top 3 most important index of Firebase Analytics.
Tip: If you use other analytics tool, there would be difference between reports from those tools. Due to offline tracking ability, even when users are online, events that happen during the session will be recorded. After 3 days, if your users are back online, the information about their session will be sent to Firebase Analytics server, which help updating all the statistics.
That is the reason explaining why you can see the statistics of Firebase Analytic still changing in days after updated.
For more information, please read at the official page of Google’s Firebase Suite.
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For more articles on Firebase Tools, please find it here.