Google’s Ad Policies Update about Rewards: A Must-Know Update

Google’s ad policy update is on the horizon, set to take effect on October 31, 2023. This update represents a shift in focus, broadening the scope from ads that exclusively offer direct rewards to encompassing a wider category of ad units that provide rewards. In this blog, we’ll break down the essential highlights of Google’s ad policy update and explore what it means for your reward-based ads.

Policy Evolution:
Google’s ad policy update broadens its scope, shifting the focus from direct monetary rewards to indirect or non-monetary rewards, impacting ad units that offer rewards.

Key Policy Points Update About Ads

1. Redeemable and Usable Rewards: Rewards must be used exclusively within the publisher’s digital platform, website, or app.
2. Non-Transferable Rewards: Rewards can’t be transferred. They are meant for the user who earned them and can’t be shared with others.
3. Discount or Voucher Limits: For rewards in the form of discounts or vouchers for physical items, their value must not exceed 25% of the total item value.

Read More: Policies for ads that offer rewards

Defining the Terms:

• Direct Monetary Items: These are traditional forms of payment like cash, cryptocurrencies, or gift cards.
• Indirect or Non-Monetary Items: These are rewards with value but no direct real-world application, like discounts, loyalty points, free shipping, and in-game perks.
• Non-Transferable: These rewards are tied to the recipient and can’t be converted into cash or shared.

Additional Clarity Updates:
Google will also make editorial improvements to enhance the policies’ clarity without altering their core principles.

To see how these policies affect your reward-offering ad units, review them. If previously disapproved units may now comply with the updated policies, you can request a review or file an appeal from October 31, 2023.

Keep an eye on Google’s evolving ad policies. By aligning with the updated reward-offering ad unit policies, you can continue to provide enticing rewards to your audience within Google’s extensive ad network, ensuring a successful advertising strategy.

Conclusion:

Keep an eye on Google’s evolving ad policies. By aligning with the updated reward-offering ad unit policies, you can continue to provide enticing rewards to your audience within Google’s extensive ad network, ensuring a successful advertising strategy.

Read more: Google Play Store Application Policies

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