Google Ad Manager address verification guide

Verify your address

When your revenue reaches the verification threshold, Google will mail a Personal Identification Number (PIN) to the payment address in your account. You’ll need to enter the PIN into your Ad Manager account before we can send any payments to you.

Note that if Google asked you to verify your identity, Google won’t send your address verification PIN until after you’ve successfully completed identity verification.

Note for MCM publishers

For MCM Manage Inventory child publishers:

  • The verification threshold isn’t used. Rather, address verification begins after ID verification is complete. 
  • Ads sold via traditional transactions will continue to serve throughout the verification process. Programmatic transactions will not serve ads until the verification process is complete. 
  • Timeline: All MCM children onboarded after April 3, 2024, are subject to these verifications.

PINs are sent to the payee profile address in your Ad Manager account. As a result, it’s important to confirm the accuracy of your profile address and name. If you need to correct any information, follow these instructions:

What is address verification?

To protect the security of accounts, Google might require you to verify your address before we can send you payment. To do so, we mail a personal identification number (PIN) to your payment address. You’ll then need to enter this PIN in your account. If your account hasn’t been verified within four months, your ad serving may be affected.

When will my PIN arrive?

Google will print and send your PIN by standard mail several days after your account balance reaches the verification threshold for the first time. PINs typically arrive within 2-4 weeks, but may take longer depending on your location.

What does the PIN mailer look like?

Google mail your PIN on a white postcard measuring 4.5 x 6 inches (11.4 x 15.2 cm).

Where do I enter my PIN?

  1. Sign in to Google Ad Manager.
  2. Click Payments > Verification check.
  3. Under “Address Verification,” enter your PIN > click Submit.
    The "Verification check" section of the Google Ad Manager interface.

When do I need to enter my PIN?

You’ll have 4 months from the date your first PIN is generated to enter it in your account. If you haven’t entered it after 4 months, we’ll stop serving ads through your account. However, reservation campaigns will continue to serve.

What if my PIN doesn’t arrive?

If you don’t receive your first PIN, you can request 3 replacement PINs. Learn how to request a new PIN.

If you’ve requested your maximum of 4 PINs and haven’t received any of them within 90 days, then log in to your account. You’ll see a notice on your Home page with further instructions.

Note: The replacement PIN will be an exact duplicate of the original PIN. Any of the PINs you receive can be entered, regardless of which one arrives first.

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