Banner Ads: Implementation Guidance and 3 Discourage Positions

Mobile phones have limited screen size, which means that careful planning for ad placement is especially important for publishers. Close proximity of banner ads to other elements within an app is one of the biggest causes of accidental clicks, leading to incorrect estimated revenue for publishers. Google always ensure that advertisers only pay for valid clicks, which in turn protects our broader advertising ecosystem. Publishers can watch this video to better understand about banner ads guidance.

Below are examples of poor banner ad implementations that often cause high levels of invalid activity due to the proximity of the ad to app clickable elements:

Ads adjacent to interactive elements

Close proximity of banner ads to other elements within an app is one of the biggest causes of accidental clicks. To avoid accidental clicks, banner ads should not be placed immediately next to interactive elements and app content, which can include:

  • Navigational buttons, such as a “next” button or a custom app menu bar.
  • Interactive content like a text chat box or an image in an image gallery.
  • On a game play screen where users are continuously interacting with the app.

Ad sandwiched between app items

The banner ad sandwiched between different areas of the app content can lead to invalid clicks or accidental clicks from users, create bad experiences for users, for example, the interactive app content and the custom app navigation/menu buttons at the bottom. Users are likely to cross this banner ad multiple times while at a higher level of engagement with the app. Consequently, they are more likely to click on the banner ad in this scenario accidentally. This banner ad placement can put your app or your account at risk if too many accidental clicks occur, and we recommend against such an implementation.

Ad overlapping with app content (against policy)

Banner ads should not float or hover over app content. If an app has a scrolling menu, banner ads should not pop-up or be placed over the content of this menu.

Banner ads should not move as a user scrolls, as users may try to click on the menu but end up clicking on the ad accidentally instead. This specific implementation is against policy and Google reserve the right to disable ad serving to your app.

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