Keyword is a crucial part for an app to be discovered in the app store.

As mentioned by Apple, the organic downloads from app store search is up to 65%. So it’s a huge potential for you to tap into those resources with your keywords, by App Store Optimization. They are gateways that can bring users to your app so it’s important for you to pick and put the suitable keywords on your app profile.

However, it’s not easy to come up with keywords that can stand out from other 3 million apps in the app store and it’s difficult to start from scratch. Not only does it’s hard to come up with a keyword but it is also very competitive for your app to be visible to users.

So how can you pick the perfect keywords? With these 3 simple steps, you can easily go through this process in ASO without any hassle. Not yet know about ASO? Check it out here.

Step 1: Keywords Research

For the purpose of determining the perfect keywords, you should first do some research and make a list of all the possible outcomes that you could find. There are several methods that you can use to complete this first step.

• Brainstorming Ideas: As the app developer, you are the one who know exactly what you want to deliver to your users through your app. So based on your app’s features and benefits, you can write down all of the potential keywords related to them and start choosing from there.

Keep in mind that you should have a diverse keywords list. Not all users are using the same keywords to search for app. For instance, some users might use “ Nearest ATM “ and some others might use “ ATM near me “.

• Research Your Competitors: The market is very saturated in today’s digital century. There are only a few new and fresh ideas. Although it’s hard to come up with crucial keywords that can compete with others, you can learn from your competitors by researching what they are using and compete with them more effectively. Easy as it sounds, you can base on what you can find from your competitors and come up with some new ideas for your app. You can simply look at what they are using by looking through their app and app profile.

• Keyword Suggestion Tools: Aside from researching your competition, there are plenty of online tools that can assist you on keyword ideas. There are keyword suggestion tools like Mobile Action, App Radar, Searchman and Sensor Tower which have features where they can suggest you with related keywords on a particular search term. For instance, instead of using just “weather app”, they can suggest you with keywords like “local weather”, “weather forecast” or “weather condition”.

• User Reviews and Ratings: You might be surprised by the usefulness of reviews from your users. Again, the purpose of optimizing your keywords is to find the most relevant keywords that users often use to search. As a result, there is no better way to look for keyword ideas than researching your users. Not only does they can provide you with valuable keyword suggestions but they also can give you insights on user’s keyword search behaviors.

However, it is not easy to go through all of user reviews. Fortunately, you can choose a variety of ASO Tools that can help you research your reviews and ratings. Tools like App Annie, Mobile Action and Appbot are able to examine and analyze reviews for most used phrases and keywords.

Besides those ASO Tools mentioned above, you can use the app store interfaces in both Google Play Console and iTunes Connect to see which reviews are the most useful and look for potential key phrases and search terms.

Once you have gathered all of the resources that you needed on your keywords researching process, you can move onto the next step.

Step 2: Select The Best Keywords.

After the first step on your journey to find perfect keywords for your app, you will end up with a great amount of keywords. In the research process, it’s good to have many keywords however in reality you only need to use a selective number of them along with consider the perfect place to put them.

It’s important for you to put your keywords in a well-organized manner. You need to know precisely where is the most suitable place for each individual keyword. There are 3 critical areas in the app store that you need to consider when putting your keywords:

1. App Name/Title: Based on Google, it is important for your app name to be distinctive and approachable, avoid commonly used terms and focus on your app.

Your app name should be precise, simple and attract potential users. You should avoid having a long and unorganized title for your app. Furthermore, by including some important keywords into your title can increase up to 10% in ranking and app visibility.

2. Keyword Section: You need to put your best keywords and most relevant search terms in this area. This is where it will increase your app visibility and organic downloads.

There are various ASO tools that can assist you on tracking, analyzing and measuring which keywords you should us to increase downloads.

3. App Description: In this section of your app page, you should concentrate on balancing highly competitive keywords and less competitive keywords.

High rank keywords are commonly used and more generic keywords. They are very competitive due to the huge amount of publishers using them. Because of this, it would be much more efficient to use Low rank keywords that have less competitors and try to get at the top rank within those Low rank market.

Once you have determined the best keywords for each aspect mentioned above, the next step is to put your result to the test.

Step 3: Test Your Keywords.

Now that you have went through the preparation process, it’s time for you to put them to the test and see the result. However, it will take time for you to get the result. It usually takes from several days to a couple weeks for your app to get used to the new changes and be measured correctly.

Approximately after the first month, your app will be recognized by the app stores with all of your changes. Then, the app stores will give you the information that you need about your app visibility, the number of times your app appear in searches and your download rates. By having these data, you can see the result of the changes that you make to your set of keywords and then decide on whether you are on the right track or you need some correction.

In addition, you should keep track of all the changes that you make to your keywords, run a report and review on every process that you do. This practice will help you improve your strategy and help you to find your strengths and weaknesses. The goal is to focus on improving the weaknesses that you have and continue to maintain your strengths.

Although making changes can be helpful and promising, doing it frequently or too drastically can cause your conversion rates to decrease. So it is wise to have a good preparation and plan when you are optimizing your keywords. Instead of changing everything, try to use ASO tools to assist you on analyzing your changes and finding out their impact on your app. Once you have gathered all of the results that you need from ASO tools, then you can decide on making changes to your keywords.

Tools like Sensor Tower and Mobile Action provide you daily monitoring features and keywords ranking for your app and your competition.

Don’t Give Up And Keep Testing.

Just like any other aspect of ASO, Keyword optimization is one of the best methods for you to increase your revenue. It is very efficient and does not cost you like marketing strategy. However, you need to keep the optimization process ongoing in order to achieve your goal.

In conclusion, the purpose of keyword optimization is to maintain or get your app listing rank at or close to the top of searches. Remember that the more visibility that your app has, the more chances for organic downloads.

If you find this post provides you with useful information, please support us by completing our survey and get free access to our “ASO: App Store Optimization Vol.1 ” E-book. We appreciate your time and support. 
Thank you and have a nice day!.

For more articles on App Store Optimization, please find it here.

As you may already know that ASO (App Store Optimization) is the process of optimizing 7 key elements of your mobile app such as Keywords, App Icon, App Name, etc. With each process of optimizing your app, there are various ASO tools that assist throughout the whole process. ASO tools provide you with numerous features and options. However, the majority of ASO tools online are not often free to use and it’s hard to pick the one that can suit your needs.

ASO process covers many sections of an app and so do ASO tools. For the purpose of getting a better understanding about ASO tools and choosing which one will be useful for you the most, you need to understand what types of tools are out there in the market and when you need to use them.
For more detail, please read our article on 6 essentials tools in ASO.

There are 6 different types of ASO tools that you need to know:

App Keyword Optimization Tools.

This type of ASO tools are dedicated to assist you when it comes to optimizing your app keywords with the purpose of increasing your app search traffic. There are a great number of tools that cover every aspect of keyword optimization such as app keywords suggestions tools, keyword tracking, trending keyword search tools, keywords comparison tools, etc.

Recommended tools: Google Trends, Google Keyword Planner, Mobile Action, Sensor, Tower, Meatti, App Radar, Keyword Tool, AppKeywords.net, ASOdesk, Searchman, TheTool.

App Product Page Optimization Tools.

Your app page is one of the most important ingredients in regards to app optimization. It’s the first thing that users look at when they find your app so you need to make that first impressions count. These tools will analyze your app product page and bring you some recommendations with the intention of improving your app title, app icon, app screenshots, pricing, etc.

Recommended tools: AppTweak, Meatti

User Review and Rating Analysis Tools.

User review and rating are another major key element in ASO. There is no better way on the journey to improving your app development than listening to your own users. You learn more about your users by analyzing their reviews and ratings. This process helps you to improve your app by telling you what your users like and don’t like about their experience with the app. With these insights, you can refine your app with the aim of getting better traffic and increasing downloads.

To help you with this process, there are tools like Appbot, Apptentive, Mobile Action and TheTool. They analyze all of your user reviews and ratings and provide you the insights that you need.

Recommended tools: Appbot, Apptentive, Mobile Action, TheTool

A/B Testing Tools.

Testing is a common practice that you should do in the process of optimizing your app. It allows you to make the right decision when it comes to changes for your app. Additionally, A/B testing tools assist you on testing 2 or more alternatives of your app pages and give you critical results on which app page alternatives will more likely get better download rate.

Recommended tools: TestNest, Store Maven, RaiseMetrics, Splitmetrics

Search Ads optimization Tools.

There is no app that can succeed without a great marketing strategy. It has a major impact on your app. Nonetheless, to carry out an advertising campaign is not easy in this competitive market unless you have the right tools to help you to make the right decision. Search Ads Optimization Tool is your personal strategist who provides you with a variety of automation features and your competition insights. With the help of these tools, you will more likely to carry out your ad campaigns successfully and efficiently.

Recommended tools: SearchAdsHQ, SearchAds by Mobile Action, adAhead

App Store Intelligence Tools.

Last but not least, these App Store Intelligence Tools work just as your scouters, it provides you crucial estimates of your competitor performance and the app market trendings. Furthermore, they run through your competitor apps data and give you estimates include revenue, app downloads, market penetration, etc. With these insights that these tools provide, you can improve on your app product management and marketing strategy.

Recommended tools: App Annie, Mobile Action, Sensor Tower, Priori Data, Apptopia, APPlyzer

To conclude, for every aspect of App Store Optimization, there will be a tool for you to make that process easier. Just like many things in life, not all the tools are suitable for you and your needs. However, you can use these information and find the best tool for your needs based on your requirements throughout your ASO journey.

If you find this post provides you with useful information, please support us by completing our survey and get free access to our “ASO: App Store Optimization Vol.1 ” E-book. We appreciate your time and support. 
Thank you and have a nice day!.

For more articles on ASO Tools, please find it here.

Nowadays, mobile monetization is more and more developing than ever before, which require an increasing skill in dealing with ads. Therefore you, publisher or advertiser, need to research to find your most suitable ad platform to buy or sell inventory.
So, here’s the biggest question, which platform should you choose for your business’s evolution, Ad Exchange or Ad Network?

Say no more, here’s a complete comparison between Ad Exchange and Ad Network from us. Consider the table below for more information:

What is an Ad Exchange?

Ad Exchange appeared as a way for advertisers creating highly targeted campaigns to pick and choose from this unsold inventory, which is auctioned off to the highest bidder. This process is usually done with via real-time bidding and is carried out automatically. Probably the most well-known Ad Exchange is Google’s DoubleClick Ad Exchange, other include AOL’s Marketplace, Microsoft Ad Exchange, and more.

Simply, Ad Exchange acts as an online marketplace that gives advertisers and publishers opportunities to buy and sellad inventory. AdExchange usually divides ads into categories, so it is easier for publishers to determine which ads are suitable for their inventory (digital ad formats, native desktop, and mobile ads, etc). 

What is an Ad Network?

Similar to ad exchange, ad network is a place to store ads, but ad networks are accountable for collecting inventory from publisher websites and then selling those to diverse advertisers. Specifically, ad networks filter out inventory from publishers according to specifications and targeting options, allowing advertisers to target specific audiences base on age, gender or location.

For example, Google with Adwords worth the throne of the most powerful advertising network. There are also numerous independent networks, but also other huge networks such as AOL’s Advertising.com, Bing Ads, etc.

The Difference Between Ad Networks and Ad Exchanges

Is the barrier between the two too thin? Well, if definition is not enough for you, here’s a thing to spare: An ad exchange serves as a marketplace, which allows the purchasing and selling of media ad inventory from other ad exchanges and ad networks. This indicates that ad networks, buy inventory from ad exchanges as well.

Another contrast is the method of pricing. Ad exchanges apply real-time bidding (allow advertisers to purchase ads across multiple sites all at once), which rotates automatically around the competition. However, ad networks use negotiations to buy directly with specific publishers, this make ad networks relied on specific media inventory.

Here’s an illustration for you: Ad networks are more of a one-way road, collecting inventory from publisher and then sell to earn percentage. Meanwhile, ad exchange are like a transparent two-way road with multiple access, preparing the ads so publishers can sell and advertisers can buy (as price impressions are viewable).

Summary

Ad networks:

• Online marketplace where publishers, advertisers, agencies, ad networks DSPs and SSPs can buy and sell their ad inventory 
• Create highly targeted campaigns to pick and choose from this unsold inventory, which is auctioned off to the highest bidder 
• Negotiations/Real-time bidding 
• Rely on media inventory
• Have flexible pricing

Ad exchanges:

• Online platform that allows publishers to sell their inventory to advertisers and/or agencies 
• Filter out inventory from publishers according to specifications and targeting options, and then sell on to buyers
• Real-time bidding
• Rely on media competition
• Have flexible pricing

If you find this post provides you with useful information, please support us by completing our survey and get free access to our “ASO: App Store Optimization Vol.1 ” E-book. We appreciate your time and support.
Thank you and have a nice day!.

For more articles on Ad Exchange, please find it here.