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Google Ad Manager address verification guide

Dam Hung
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Verify your address

When your revenue reaches the verification threshold, Google will mail a Personal Identification Number (PIN) to the payment address in your account. You’ll need to enter the PIN into your Ad Manager account before we can send any payments to you.

Note that if Google asked you to verify your identity, Google won’t send your address verification PIN until after you’ve successfully completed identity verification.

Note for MCM publishers

For MCM Manage Inventory child publishers:

  • The verification threshold isn’t used. Rather, address verification begins after ID verification is complete. 
  • Ads sold via traditional transactions will continue to serve throughout the verification process. Programmatic transactions will not serve ads until the verification process is complete. 
  • Timeline: All MCM children onboarded after April 3, 2024, are subject to these verifications.

PINs are sent to the payee profile address in your Ad Manager account. As a result, it’s important to confirm the accuracy of your profile address and name. If you need to correct any information, follow these instructions:

What is address verification?

To protect the security of accounts, Google might require you to verify your address before we can send you payment. To do so, we mail a personal identification number (PIN) to your payment address. You’ll then need to enter this PIN in your account. If your account hasn’t been verified within four months, your ad serving may be affected.

When will my PIN arrive?

Google will print and send your PIN by standard mail several days after your account balance reaches the verification threshold for the first time. PINs typically arrive within 2-4 weeks, but may take longer depending on your location.

What does the PIN mailer look like?

Google mail your PIN on a white postcard measuring 4.5 x 6 inches (11.4 x 15.2 cm).

Where do I enter my PIN?

  1. Sign in to Google Ad Manager.
  2. Click Payments > Verification check.
  3. Under “Address Verification,” enter your PIN > click Submit.
    The "Verification check" section of the Google Ad Manager interface.

When do I need to enter my PIN?

You’ll have 4 months from the date your first PIN is generated to enter it in your account. If you haven’t entered it after 4 months, we’ll stop serving ads through your account. However, reservation campaigns will continue to serve.

What if my PIN doesn’t arrive?

If you don’t receive your first PIN, you can request 3 replacement PINs. Learn how to request a new PIN.

If you’ve requested your maximum of 4 PINs and haven’t received any of them within 90 days, then log in to your account. You’ll see a notice on your Home page with further instructions.

Note: The replacement PIN will be an exact duplicate of the original PIN. Any of the PINs you receive can be entered, regardless of which one arrives first.

Goolge Ad Manager identity verification guide

Dam Hung
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0

Verify your identity

You’re required to verify your personal information (identity and address) for your account once your earnings reach the verification threshold. You need to verify your identity to continue to show ads and receive payments from Google Ad Manager. This is to confirm the accuracy of your account information and protect you from fraud.

This is official guide from Google

Note for MCM publishers

For MCM Manage Inventory child publishers:

  • The verification threshold isn’t used. Rather, address verification begins after ID verification is complete. 
  • Ads sold via traditional transactions will continue to serve throughout the verification process. Programmatic transactions will not serve ads until the verification process is complete. 
  • Timeline: All MCM children onboarded after April 3, 2024, are subject to these verifications.

When you’re required to verify your identity, we place a temporary payments hold on your account. Note that you won’t be asked to verify your address via PIN until after you’ve successfully verified your identity.

You have 45 days from the date we first ask you to verify your identity to submit the required documents in your account. After 45 days, if you haven’t provided the documents or we’re still unable to verify your identity from the documents you have provided, we’ll stop showing ads on your inventory.

How to verify your identity

  1. Sign in to Google Ad Manager.
  2. Click Payments, and then Verification check.
  3. Under “Identity verification,” complete the steps to verify your identity.
    The "Verification check" section of the Google Ad Manager interface.

Verification can take up to 2 days to process. Once approved, your verification status in Ad Manager shows “Completed.”

Submit your documents

Here are some tips to successfully submit your documents:

  • Use the same full name in all documents.
  • Submit documents that are current and not expired.
  • Capture the entire document. The photo should be readable and in focus.
  • Keep your image free of reflections and glare.
  • Incomplete or obstructed documents or dark or blurry photos won’t be accepted.
  • Uploading documents or photos other than your ID may result in account suspension.

Document requirements for individual accounts

Your ID document must be a government-issued ID, such as a passport, national or state ID, driving license, or residence permit (not an exhaustive list).

Document requirements for business accounts

  • Proof of organization document
  • Valid government-issued photo ID from an authorized representative

Your proof of organization document must:

  • allow Google to confirm the current existence of the organization; expired documents or documents suggesting the organization does not exist or no longer exists can’t be accepted.
  • be issued by an issuing authority, such as a federal/state/municipal government, public institution (tax authority, securities and exchange commission, and so forth), chamber of commerce, business registry, and so on. This does not include utility bills, bank statements, insurance statements, or rental agreements.

If Google can’t verify your identity

Sometimes we’re unable to verify your identity from the documents you provide, such as if they’re blurry or unreadable. We’ll let you know if this happens and invite you to resubmit.

To prevent abuse, we allow a limited number of verification attempts. If you’ve reached your limit of attempts, please contact Google.

Google can’t remove the payment hold on your account until they’ve verified your identity.

Why your ID wasn’t accepted and how to fix the issue

The name on the document doesn’t match the name on your profile

Check that the name in your account is written correctly. If there’s a mistake, make sure you change the name in your account before you resubmit your ID.

The document shows that you are under 18

You must be at least 18 years of age to use Google Ad Manager. 

The country of the document doesn’t match the country on your profile

We can only verify IDs that match the country in your payments profile. If you have a valid ID that matches your account name, but was issued in a different country to the country in your payments profile, please contact us.

The document submitted was invalid

Submit a valid document issued by a government institution. We accept passports, drivers’ licenses, or national identity cards.

The type of document submitted is not supported

Submit one of the following documents that our system will accept: passport, driver’s license or national identity card.

Your business information couldn’t be verified

Check that the business name in your account matches the name in your official registration documents. If there’s a mistake, make sure you change the business name in your account before you resubmit your ID.

Your business address couldn’t be verified

Check that the business address in your account matches the address in your official registration documents. If there’s a mistake, make sure you change the address in your account before you resubmit your ID.

There were visibility issues with your documents

Your image should be readable, in focus, and free from reflections and glare. Please correct the following issues:

  • Part of the document was not visible: Make sure you capture the entire document.
  • The document was poorly lit and not readable: Take a new photo of your document.
  • There was reflection or glare on the document: Take a new photo of your document. 
  • The photo of the document was blurry: Take a new photo of your document. Make sure you capture the entire document.
  • The photo of the document was too small: Take a new photo of your document. Your image must be large enough for us to clearly read your name and address. 

The document was expired or not current

Submit a different government-issued document with a valid expiry date. We accept passports, drivers’ licenses, or national identity cards.

The document couldn’t be verified

Submit a valid government-issued document. Note that uploading documents or photos other than your ID may result in account suspension.

Changing your payments profile name after you complete identity verification

After you’ve successfully verified your identity, you won’t be able to change your name in your payments profile. If you have a valid reason to change your name, please contact Google.

Ad Inventory: What Is It and Why Does It Matter?

Nguyễn Hiền
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0
Ad Inventory: What Is It and Why Does It Matter?

In the ever-evolving landscape of digital marketing, the term “Ad inventory” often comes into play. But what exactly does it mean, and why is it so crucial in the world of advertising? This blog aims to demystify the concept of ad inventory, and how it influences the advertising ecosystem.


At its core, ad inventory refers to the available space or placements on digital platforms where advertisements can be displayed. These spaces can exist on websites, mobile apps, social media platforms, or even traditional media channels like billboards and TV. In essence, it is the canvas where advertisers paint their promotional messages to connect with their target audience.

What Is Ad Inventory?

To fully grasp the concept of it, it’s essential to understand its key components:

  1. Ad Space: Ad inventory represents the space where ads can be showcased. This can include banner ads on websites, in-stream video ads, sponsored posts on social media, and more.
  2. Ad Formats: Advertisers can choose from a wide array of ad formats, such as display ads, video ads, native ads, and interactive rich media ads. The choice of format depends on the campaign’s objectives.
  3. Ad Placement: Advertisers have the flexibility to select where their ads will appear. This can be on specific websites, within particular sections of a webpage, or even in specific mobile apps.
  4. Ad Targeting: Ad inventory often comes with targeting options, allowing advertisers to reach their desired audience based on demographics, interests, location, and more.

The Significance of Ad Inventory:

Ad inventory is a linchpin in the advertising ecosystem, benefiting both advertisers and publishers in the following ways:

  1. Monetization for Publishers: Publishers rely on ad inventory to generate revenue from their online properties. Selling ad space is a primary method for monetizing websites and apps.
  2. Targeted Advertising: Advertisers can strategically choose where and when their ads are displayed to ensure they reach their ideal audience. This precision in targeting enhances the effectiveness of advertising campaigns.
  3. Diverse Campaigns: Advertisers have the flexibility to experiment with different ad formats, placements, and targeting options. This allows for the optimization of ad campaigns for improved results.
  4. User Experience: Effective management of ad inventory ensures a balanced and non-intrusive mix of ads and content, enhancing the overall user experience.

Challenges and Solutions:

While ad inventory offers numerous advantages, it also presents challenges such as ad fraud, viewability issues, and ad-blockers. To address these challenges, advertisers and publishers employ strategies like ad verification tools, vigilant monitoring, and compliance with industry standards and best practices.

Conclusion:

Ad inventory is the foundation of digital advertising, providing the canvas for marketers to connect with their audience. It enables publishers to monetize their digital properties and advertisers to reach their ideal customers with precision. Understanding the components and significance of ad inventory is vital for navigating the dynamic world of online advertising. By leveraging ad inventory effectively, businesses can enhance their online presence, engage their target audience, and drive growth in the digital age.

=>> Read more: Ad Inventory plays a vital role in ad exchanges.

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Mobile App & Gaming Monetization Optimization

Google’s Ad Policies Update about Rewards: A Must-Know Update

Nguyễn Hiền
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Google’s Ad Policies Update about Rewards: A Must-Know Update

Google’s ad policy update is on the horizon, set to take effect on October 31, 2023. This update represents a shift in focus, broadening the scope from ads that exclusively offer direct rewards to encompassing a wider category of ad units that provide rewards. In this blog, we’ll break down the essential highlights of Google’s ad policy update and explore what it means for your reward-based ads.

Policy Evolution:
Google’s ad policy update broadens its scope, shifting the focus from direct monetary rewards to indirect or non-monetary rewards, impacting ad units that offer rewards.

Key Policy Points Update About Ads

  1. Redeemable and Usable Rewards: Rewards must be used exclusively within the publisher’s digital platform, website, or app.
  2. Non-Transferable Rewards: Rewards can’t be transferred. They are meant for the user who earned them and can’t be shared with others.
  3. Discount or Voucher Limits: For rewards in the form of discounts or vouchers for physical items, their value must not exceed 25% of the total item value.

Read More: Policies for ads that offer rewards

Defining the Terms:

  • Direct Monetary Items: These are traditional forms of payment like cash, cryptocurrencies, or gift cards.
  • Indirect or Non-Monetary Items: These are rewards with value but no direct real-world application, like discounts, loyalty points, free shipping, and in-game perks.
  • Non-Transferable: These rewards are tied to the recipient and can’t be converted into cash or shared.

Additional Clarity Updates:
Google will also make editorial improvements to enhance the policies’ clarity without altering their core principles.

To see how these policies affect your reward-offering ad units, review them. If previously disapproved units may now comply with the updated policies, you can request a review or file an appeal from October 31, 2023.


Keep an eye on Google’s evolving ad policies. By aligning with the updated reward-offering ad unit policies, you can continue to provide enticing rewards to your audience within Google’s extensive ad network, ensuring a successful advertising strategy.

Conclusion:

Keep an eye on Google’s evolving ad policies. By aligning with the updated reward-offering ad unit policies, you can continue to provide enticing rewards to your audience within Google’s extensive ad network, ensuring a successful advertising strategy.

Read more: Google Play Store Application Policies

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Ad Inventory Quality in Ad Exchange: A Marketer’s Guide

Nguyễn Hiền
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Ad Inventory Quality in Ad Exchange: A Marketer’s Guide

Comprehending Ad Inventory Quality in Ad Exchange: An In-Depth Guide for Marketers

Digital advertising, which is the effectiveness of your ad campaigns depends on the quality of the ad space you select. Ad inventory quality is a critical factor that can significantly impact the performance of your campaigns. In this blog, we’ll delve into what ad inventory quality is, why it matters, and how it can be assessed in the context of an Ad Exchange.

What is Ad Inventory Quality?

Ad inventory refers to the available advertising space on a publisher’s website or app. It refers to the suitability and desirability of this space for advertisers. It encompasses various factors that determine the effectiveness and relevance of the ad placements. These factors include:

Viewability: This measures whether an ad is viewable to a user, meaning it’s within their viewable screen space. High viewability ensures that your ad has a higher chance of being seen by your target audience.

Brand Safety: Ad inventory should be free from content that may harm a brand’s image or violate industry standards.

Ad Fraud Prevention: Ensuring that the ad impressions are legitimate and not generated by bots or fraudulent activities is crucial. This helps in maintaining campaign integrity and prevents budget wastage.

Relevance and Context: Ad inventory quality considers whether the content aligns with the ad’s message and target audience. Ads displayed in relevant contexts tend to perform better.

Ad Placement: This refers to the location and format of the ad on the webpage. It’s important that the ad is placed where it’s likely to get the most attention.

Page Load Speed: Slow-loading pages can lead to a poor user experience, which can affect the effectiveness of your ad.

Why Ad Inventory Quality Matters?

Performance Optimization: High-quality ad inventory increases the likelihood of your ad being viewed and engaged with. This leads to higher click-through rates (CTR) and conversions.

Brand Reputation: Placing ads in environments that align with your brand values. Moreover, placing ads need to free from offensive or inappropriate content to maintain a positive brand image.

Cost Efficiency: Higher quality ad inventory often comes at a premium. However, it’s usually more cost-effective in terms of performance metrics like CTR, conversion rate, and return on investment (ROI).

Compliance and Ethics: Advertisers have a responsibility to ensure their ads are displayed in ethical and legal contexts. This is especially important for industries with strict regulatory requirements.

Assessing Ad Inventory Quality in an Ad Exchange

Ad Verification Tools: These tools help verify the quality of ad placements. Also, ensuring they meet industry standards for viewability, brand safety, and fraud prevention.

Contextual Targeting: Utilize technologies that analyze your content and ensure your ads are relevant and placed in suitable environments.

Real-time Bidding (RTB) Filters: RTB platforms offer filters to help you select inventory based on specific criteria such as viewability, location, and device type.

Ad Exchange Partnerships: Working with reputable ad exchanges and publishers with strong track records in Ad quality can significantly reduce the risk of placing ads.

Partnering with trusted ad exchanges and publishers with strong track record ads. You can minimize the risk of ad placement.

CONCLUSION

By prioritizing factors like viewability, brand safety, and relevance, advertisers can optimize their campaigns for better performance and brand integrity. Leveraging tools and technologies available in Ad Exchanges can help streamline the process of assessing, ensuring a more successful and effective advertising strategy.

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Google Play Store Application Policies: Enhancing the Credibility and Trustworthiness of Your App

Nguyễn Hiền
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Google Play Store Application Policies: Enhancing the Credibility and Trustworthiness of Your App

Google Play Store is one of the largest app stores in the world, with millions of apps and games available for Android users. To ensure the best user experience, Google has strict policies in place for apps. If your app violates these policies, you may be removed from the store or experience a decrease in your app’s ranking.

In this article, Gamob will introduce you to what you need to know about app policies on the Google Play Store. We will also share some tips to help you avoid policy violations and enhance the credibility of your app.

Violation of User Fraud Policy

Google Play Store has strict policies in place to ensure transparency and reliability of apps. Common policy violations include:

  • RAM Boosting: Apps that falsely claim to optimize hardware or boost RAM.
  • Junk Cleaning: Apps that do not perform junk file cleaning or expand available storage space for devices.
  • Quick Charging: Apps that only put the device in power-saving mode while charging without actually increasing charging speed.
  • Antivirus: Apps that lack antivirus capabilities. If claimed, the app needs to provide a third-party security and antivirus certification.
  • VPN and Proxy: Misleading descriptions that do not accurately reflect the app’s functionality, causing confusion for users. If applicable, the app should demonstrate the use of dedicated servers for VPN/Proxy configuration.

Therefore, it’s policies that are essential to your app to avoid these violations and provide users with accurate and clear information about your app.

General Data Protection Regulation – Data Protection Rules

Read more: https://support.google.com/googleplay/android-developer/answer/9888077?hl=vi&ref_topic=9877467&sjid=5711710247085176030-AP

Starting January 16, 2024, all apps and websites serving users in the European Union and the United Kingdom must comply with Google’s GDPR notice to ensure the protection of user privacy. GDPR is a law in the European Union designed to safeguard the privacy and freedoms of users in the digital age.

Read more: https://support.google.com/google-ads/answer/7687725?hl=vi

Data Access Rights

Google is emphasizing making the process of accessing users’ devices and personal data more transparent. This means that any apps or websites wishing to use user information must provide clear notice of the purpose and obtain user consent. Any access requests through app source code, without user consent, will be considered a violation of personal information security regulations and result in limitations on using ads without prior notice.

You should carefully consider the purpose and use of each right and only request the rights necessary for your app or website. It’s also essential to update notifications when there are changes in the features or functionality of the app or website.

Transparency about data access rights will enable users to have choices and control over sharing their personal data. This will increase trust and satisfaction among users with your app or website.

User Review Policy

According to Google’s latest policy, app developers are only allowed to display a single review prompt for users. Any other content or notifications that appear during the review request process will be considered a violation.

Read more: https://support.google.com/googleplay/android-developer/answer/9898684?sjid=5711710247085176030-AP&visit_id=638314699571154053-4066690222&rd=1#

This policy aims to prevent fraudulent or manipulated user review behaviors. These behaviors include:

  • Review Gating: Displaying the review prompt only to users who have had a positive experience with the app or website, or allowing only users who give high ratings to submit reviews to the store.
  • Review Incentives: Providing users with benefits or incentives when they give a high rating to the app or website, or requiring them to give high ratings to unlock certain features or functionalities.
  • Review Pressure: Pressuring users to provide reviews for the app or website by continuously displaying notifications, disrupting the user experience, or limiting access to features or functionalities.

Consequences of Policy Violation

If your app or website violates Google’s review policy, you may face the following actions:

  • Rating Removal: Google will remove all reviews of your app or website from the Google Play Store.
  • Rating Downgrade: Google will lower the rating of your app or website on the Google Play Store.
  • Removal from Google Play Store: Google will remove your app or website from the Google Play Store.

Conclusion

These are the essential things to know about app policies on the Google Play Store. Complying with these policies ensures transparency and trustworthiness for your app. Always stay updated and check for new policies to ensure full compliance. We hope this article has provided you with valuable information and helps you develop your app or website successfully.

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Top 10 Tools For Designing Mobile App (Part 2)

Nguyen Huy
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Top 10 Tools For Designing Mobile App (Part 2)

In part 1, we talked about the importance of UI in making a mobile app and introduced about 5 first tools. With so many design tools everywhere nowadays, it can be challenging to choose the best tool for your particular type of app. 

So in part 2, we will continue to list 5 tools for designing mobile app which developers prefer to use. 

Designing Tool #6: Proto.io

You can create your job with Proto.io simpler with a lot of layout and prototype templates. It’s simple to use, because no coding is needed. More importantly, you can import your UI components seamlessly from Sketch or Photoshop.

To demonstrate the flow of your app across separate screens, you can use the timeline function to produce cool animations. It’s created to be elegant and easy. Proto.io has many characteristics.

Do you have Dropbox or Google Drive property? Proto.io enables you to readily synchronize them to make your workflow easier. These interesting features of Proto.io (Material Design UI Library and Offline Mode) can not be overlooked— although it is a internet app that you can truly work with when you’re not online.

Fortunately, it’s a browser-based prototyping tool, you don’t have to purchase any heavy software, you can begin using it immediately after signing up for a free trial of 15 days.

More: Top 10 Tools For Designing Mobile App (Part 1)

Designing Tool #7: Origami Studio

Origami is a separate interface development instrument created by Facebook technicians, used by Facebook to develop Facebook applications such as Facebook Messenger and Instagram, and is now accessible free of charge. It is a complicated instrument with excellent features.

With Origami (Android or iOS), you can test your device prototype, copy and paste Sketch sections, and get them to work in Origami. Do you want to demonstrate your drawings to your customers or anyone else? You can document your prototype from the Origami app and submit it rapidly to anyone.
Another great feature Origami has is that you can link it to your iOS or Android device to test it as you operate on it and see live modifications.

Designing Tool #8: OmniGraffle

OmniGraffle is a diagram development instrument that offers image streams, strategy maps, wireframes, and a range of diagrams with characteristics and liberty to prototype.

You can rapidly view the flow of your app with OmniGraffle. So, it enables you plan the creation of your app without much trouble.

Designing Tool #9: Balsamiq

Balsamiq enables you build wireframes and wireframes easily alone, unlike other instruments. So, if you’re searching for a instrument to build wireframes by yourself, then Balsamiq is doing a excellent job.


You can choose to create drawings of wireframes or create models of smooth wireframes. The sweetest thing is it’s quick and it has many UI components to suit your thought-out layout.

Designing Tool #10: JustInMind

JustInMind is a separate instrument for the design and prototyping of wireframes. You can download this tool for team cooperation to your server. It enables you to connect to your application through its widget library HTML, videos, internet widgets, docs, interactive maps and online / offline maps.


JustinMind also enables JIRA, Microsoft TFS, Doors integration. From the same platform, you can handle your crew members. Moreover, they have loads of additions of plugins to assist create your work simpler.

In sum, Gamob hope that these tools for designing mobile app, will help you save time and improve UI, UX of your apps.

If you find this post provides you with useful information, please support us by completing our survey and get free access to our “ASO: App Store Optimization Vol.1 ” E-book. We appreciate your time and support.


Playable Ads: Ways to Victory

Nguyen Huy
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Playable Ads: Ways to Victory

Were you ever playing games on your smartphone, and when you finish a session, another game ad popping up on the screen? Exhausted already, right? But this time, it is less frustrating, while more fun, as it allows you to play a trial of the game 😀 5 seconds from this ad will show a slice of your game, provide user with interaction, therefore determine user’s attitude toward your app or game. This kind of ad is called playable ad, and it is becoming more and more popular these days.  

From the beginning, static banner and video were served only for the purpose of advertisers, then came rewarded videos, which interest all sides: advertisers, developers and players. But now, instead of looking at an ad for 30 seconds without knowing its gameplay like in the past, this innovative creative give users what they really want – high-quality entertainment they can play with, packaged nice and neatly into a 30 second advertisement.

Like building an actual game, getting the interaction right in a playable ad requires some knowledge and finesse. Clearly, dynamic ads (especially playable ads) own the much more prevailing and appealing features than its ascendant static one. Consider the given metrics below (powered by Chartboost), playable ads have obvious advantages on increasing downloads and profits, while helping you spot flaws in your gameplay to improve. But its average eCPM is up to 5 or 6 times higher than static interstitial !!
However, if your budget is sufficient enough, and ready to go all-in in this competitive race, listen to some notable strategies below:

Less is more

  • Simplify your game to your ad

Easily understand that you should not make bring the entire game into your ad. Your playable ad should be a simplified, featured version. 

Indeed, the playable ad reflect your first effort to users, therefore forming their impressions on your app. For instance, you have a painting game, with complicated pictures, but since you have only 15 to 30 seconds to show off, you wouldn’t repeat the app’s gameplay. You’d probably make another, a lot more direct picture to paint and utilize that in your playable ad rather. If they enjoy the ad, they will probably enjoy the challenging app too.

  • Keep your best features

The features that make your app unique, you don’t want to leave it out of the app. Instead, this is when you need to make it outshine the most: like characteristics, animations, personalities, or other components in every app that distinguish your gameplay from the audience. Even simplified, be sure to maintain in your playable ad two or three of these.

For example, the level will be easy, but some unique costume and weapons can be offered to users. Feel free to extract the most classic ones, you want to create the greatest possible first impression.

  • Design minimally

It is obvious that a messy and confusing UI/UX of a game is not going to attract and engage potential users in experiencing your ad. To improve the play rate, designing or redesigning interface minimally is a must, along with reducing visual clutter and adding new call to actions to play. What we found is that ads with the highest play rates were the most simplified and easy to look at.

Easy is better

  • Lower the learning curve

In a mobile app, it might take a while before users get the hang of the gameplay. But in a 30 second playable ad, you don’t have much time to teach your users how to play.

Therefore, user has to understand how the playable ad works in the first 3 to 4 seconds. That means displaying “hands” that show the user where to swipe, highlighting key buttons, offering hints, and providing concise and explicit instructions that are needed to optimize.

If not, users won’t understand how to engage with the playable ad, thus exit. Or worse, install the app, and uninstall it later.

  • Set the difficulty level to easy-medium

Level design is an art. Just like in a mobile game, if the playable ad is too difficult, users will grow frustrated and move on. If the playable ad is too easy, it’s not challenging the player, and users might not feel like installing the app is worth their time.

It took us a while, but we found the perfect sweet spot: setting the playable ad on the easy side of medium delivers the best results. Guide your users, but don’t give them all the answers. They should feel like they’re figuring something out by themselves. This way, they grow intrigued and interested.

  • Let users win

That brings us to our next point: users love winning. If you let the user win the playable ad, they’ll be more likely to install the app at the end. It puts them in a good mood, and makes them think that they’ve got a knack for your app. This is also why making the difficulty level a bit easier than normal is important.

  • Tease users with the “next level”

In between the gameplay and the end card, quickly flash a screenshot of the next level so users get a look before being prompted to continue playing by downloading the app. It’s a simple teaser that will encourage users to install the app by creating a strong sense of anticipation.

If you’ve done everything right, users should feel compelled to install so they can continue playing the next level that was intimidating.

Optimized is right

  • Target who are ready to engage

Like games, playable ads are going to have a niche. If your users are on the iPhone 6, will your ad fit to the aspect ratio? Or are you advertising to players who already lean towards your game’s genre? For instance, mobile casino developer Product Madness leveraged affinity targeting and their wide user base to find new players, raising overall conversion rates far over static ads.

We began focusing our playable ad campaigns on casual game genres (match3, puzzle, casino) and saw them perform extremely well. We’re now testing with strategy and RPG games to optimize for that first engagement. In general, player targeting is key for optimized campaigns and especially important for playable ad formats.

  • Optimize your app store page

We’re seeing that the average IPM (installs per thousand impressions) for playable ads is almost 5x higher than rewarded video ads. That means, your app store page is about to get the most traffic it’s ever received.

It’d be a shame to get a user to click-through to the app store and not actually convert. Ensure conversion rates stay as high as possible by optimizing your app store page. Display an app trailer that’s similar to the playable ad that brought the user there. Screenshots and language should also match the tone of the ad.

To sum up the point, here’s an infographic for you, enjoy 😀

UX UI: 4 Tips Make Well Design App

Nguyen Huy
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0
UX UI: 4 Tips Make Well Design App

1. Understanding your users.

Understanding your users is the most important factors as you need to provide suitable application style for right people. You should identify who are the potential users of your apps. One of most effective methods to gain understanding on your target audience is doing surveys. The set of questions to find out their segmentation: Age, psychology and behavior. Information comes from those statistic would bring you clear ideas what your users expected from a mobile app. Then you would have ideas how to provide them the best experience and satisfaction using your app.

2. Typography is compulsory for your app.

Typography make your content displayed better for the users. Whether simple or elegant, you need to choose appropriate style based on your target audience. Applying typography requires skills to make your content and once you do good typography in your app, your content would be surprisingly more interesting.

3. Keep your app simple to users.

You need to keep your app simply and clarity as much as you can. You would need to pay attention on your app flow. As well as content organization to provide clear idea what your app about. Also visual design is important, guarantee that users clearly understand the how to use your form, buttons and images. Then they would being able to use your app without any confusions.

4. Frequently improve and update your app.

No matter how many times you have tested your apps, there are always mistakes or things you might need to improve. It is essential to review your app frequently, fix bugs in your app, optimize existing functions and develop new features to attract your users. The tips to improve your app well is to get feedback from your users. Their experience and opinion on your app would be priceless in term of proving you the ideas what you can do to make your app better.

More: TOP 10 TOOLS FOR DESIGNING MOBILE APP (PART 1)

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Top 10 Tools For Designing Mobile App (Part 1)

Nguyen Huy
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Top 10 Tools For Designing Mobile App (Part 1)

UI is always one of the factors that any app publisher needs to focus on and always wants to make their design worthwhile to end users. Developing a valuable mobile application requires top-notch skills and creativity. So the right tools will both help the app designers have quality designs, standard templates that save time. time and effort.

Although designers still need to have their own creative ideas, as well as paper sketches on products. App designing software is making it easier than tedious and easy to share finished or unfinished jobs with clients, developers , and designers.

Among the numerous design tools, which tool is appropriate. Gamob will introduce you to 10 tools to design the most popular and useful applications. And part 1 is the first 5 tools

Designing Tool #1: Sketch

Create, prototype, collaborate and turn your ideas into incredible products with the definitive platform for digital design.

For contemporary app developers, Sketch is a lightweight MacBook-based UI / UX development instrument. Sketch is more like Adobe Photoshop, but it is constructed primarily for prototyping applications and has one of the largest wireframe and prototyping room share.

The download volume is about 20 megabytes, it does not use too many system funds, it very quickly sells assets. Ultimately, you just need to purchase it once and then renew your permit every year. With that, you can’t animate. For most app developers, though, it’s a excellent option.

So you need to merge this app with other instruments like Photoshop or Adobe Illustrator if you want to edit pictures. Are you a supporter of a PC? The people at Bohemian Coding may not support PCs so sad.

Here’s what they said in their FAQ: “Due to the technologies and frameworks exclusive to OS X that Sketch has been built upon, regrettably we will not be considering supporting Sketch on either of these platforms.”

Designing Tool #2: Build Fire

BuildFire is an end-to-end platform for app growth that can be a excellent instrument for mobile app developers, enabling you to develop a working prototype of the app you are developing.

BuildFire has fully customizable features that allows you to upload any of your models, customize fonts, colours and more. You may even discover that the built-in software on the BuildFire platform. It has everything you need to build a fully functional device that you can post directly from the platform to the IOS and Google Play store. You can build your prototype and test it on your phone completely free and only pay when you are ready to publish.

Designing Tool #3: Adobe Experience Design (XD)

 XD is Sketch’s immediate rival. If you’re a PC enthusiast and you’ve been looking to use Sketch but you’ve been restricted because it supports Mac solely, this is excellent news for you.

XD gives you basically all the characteristics you get from Sketch — wireframe, prototyping, and more.

XD’s ridiculously quick and simple to use. Although it is still in beta state and lacks some characteristics like any other fresh item and in this state it only offers Windows 10 Anniversary Update. Many app developers have used it and are in love with it. XD’s really exciting.

Don’t get me wrong, XD isn’t as nice as Sketch yet, but it’s promising and could defeat its counterpart in the foreseeable future.

More: 11 Tips to Design Great UI for Mobile App

Designing Tool #4: Axure RP

Axure RP is a full application development instrument for skilled developers. It attempts to offer you all the features you need to develop your app from beginning to finish. That doesn’t imply it’s ideal, of course.

Aside from prototyping, you can create wire frames, mock ups, flowcharts, personas, idea panels and more easily.

The exciting thing is, if you’re a code bug and want to do some homework, it enables you to write. And it also enables you to add parts and libraries prepared to use to assist you generate even stronger layout seamlessly.

So you’re not restricted, I think you’re restricted by your fantasy. All this, however, sums up why it has a steep learning curve. Thinking if it promotes your operating system? Axure RP presently supports OS X and Windows OS.

Designing Tool #5: Marvel

Looking to design, prototype and collaborate with your squad? Marvel makes it possible for you to do all that.
It also allows you to synchronize your drawings readily from other instruments like Sketch or Photoshop, illustrator.
You can therefore combine your creations from distinct instruments and use Marvel to create it come alive with all the animation characteristics. 
Needless to mention, you’re not going to limit yourself to employing an after-effect specialist to do animations for your static prototype. It enables you to readily add animations.
Unlike other instruments, Marvel is supper-specific— design, prototype, and cooperate. If this looks like what you’re searching for, then Marvel could be your development instrument.

In sum, there are many helpful tools for designing mobile app. The remaining 5 tools will be introduced in part 2.

If you find this post provides you with useful information, please support us by completing our survey and get free access to our “ASO: App Store Optimization Vol.1 ” E-book. We appreciate your time and support.

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