How Publishers Can Prevent Invalid Activities?

Google specialists always carefully monitor clicks and impressions on Google ads in order to protect interests as well as those of advertisers. While they have strong systems in place to detect invalid activity, it’s equally important that all publishers regularly review their traffic and ad implementation, they also need to follow policies and always consider the flow of user engagement within their app when deciding how to place their ads in order to reduce the possibility of invalid activity.

Beside following the policies related to banner, interstitial and behavioral , publishers are responsible for ensuring that they haven’t used traffic from unreliable sources. Here are some additional tips to further help publishers prevent invalid activity on their apps:

1. Don’t click on your own ads, even if you think it’s okay to do so

Don’t click your own ads, even if you’re interested in an ad or looking for its destination URL. Testing your own ads by clicking on them is not allowed Instead, please use the Google Publisher Toolbar. Publishers can not click their own ads or use any means to inflate impressions and/or clicks artificially, including any manual methods.

More: Why We Should Not Ignore Behavioral Policy

2. Understand your ad traffic and app users

Understand your traffic and site visitors by breaking down your traffic reports into meaningful segments or channels such as ad unit, app name or country. This will help you gauge how changes to traffic sources or implementation can affect your ad traffic. Google Analytics is an effective tool for publishers to get detailed information about app visitors, and be on the lookout for any suspicious user behavior, it can help publishers to answer these questions:

  • Where do their users come from?
  • How are user interacting with my app?
  • Which screens do user view in my app?

3. Avoid partnering with untrusted / low-quality parties

Be very careful when purchasing traffic to help guide your discussions with potential providers, publishers should spend time understanding exactly what traffic you’ll be receiving.  Specifically, you should understand how the traffic provider will send you traffic and what kind of traffic you’ll receive Some publishers have had issues with invalid activity when partnering with low-quality ad networks or app promotion sites in efforts to increase traffic to their app, understand exactly what type of traffic you’ll get, so you can avoid buying from untrustworthy or low-quality providers.

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For more articles on Policy, please find it here.

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