In order to use native ads effectively, publishers must comply with some Google Ads Policies that given below to avoid invalid traffics may affect their account negatively. Google Policy team reserves the right to disable their native ads even their account if they’re found to violate policies seriously. Please review this checklist before deciding to set up your ads in mobiles, you need to complete the following steps before you can go live in order to have a healthy ads commit to Google Ads rules:
About Size and layout
Ensure that ads are at least 32x32dp (Android) or 32x32pts (iOS).
Ensure the main asset MediaView for video ads is at least 120x120dp (Android) or 120x120pts (iOS).
Ensure none of the ad assets are outside of the native ad view.
Attribution
Include one of the following ad attributions within the ad:
“Ad” (can be localized)
“Advertisement” (can be localized)
Badge that says “AD” and is at least 15x15px (can be localized)
You can choose to render the AdChoices icon in any of the four corners of your ad.
Make sure the AdChoices (or Ads by Google, where applicable) icon is placed on content that allows the icon to be easily seen.
Differentiation from content
Ensure the ad attribution and AdChoices (or Ads by Google) icon is not camouflaged in any way.
Ensure none of the ad attributes look like navigation features within the app.
Ensure the design clearly distinguishes ads from content.
Ensure that the whitespace (or background image) is not clickable.
Only the ad titles, URLs, CTA, and non-background image assets should be clickable.
Check for extra whitespace around text that you did not intend to place.
The TextViews used to display native ad assets are the same as any other, so you can use normal layout techniques to format them.
For example, you can use the wrap_content attribute value to make sure your TextView doesn’t expand beyond the size it needs to display its text.
For content ads
Include the headline in the ad creative
Ensure that there is no truncation of text up to 25 characters.
Include the body in the ad creative.
Ensure that there is no truncation of text up to 90 characters.
For app install ads
Include the headline in the ad creative.
Ensure that there is no truncation of text up to 25 characters.
Include the app icon in the ad creative.
Include a call to action button that users can click to download/install the app. We will provide the text asset. You can optionally use an app download icon instead.
By following the checklist as above, publishers can always be sure that they are setting a healthy native ads, adhere to the Google Ads policies. These program policies are in place to help ensure a positive experience for everyone who makes up advertising ecosystem.
In the part 1, we discovered 5 app analytics tools with many helpful features in order to analyze your app. So in this article, we will continue to find out 5 remaining tools.
6. App Analytics Tool #5: Amazon Pinpoint
Amazon Pinpoint (Amazon Mobile Analytics) lets you measure the utilization of apps and the income from apps. You can also monitor important trends, retention of users, and behavioral custom in-app activities. You can use your Android analytics with Amazon Pinpoint and run targeted campaigns to drive customer participation.
Features:
Sessions
Revenue
Retention
Custom Events
Active Users
Price: Free/Paid
Platforms: iOS, Android, Fire OS, Unity
7. App Analytics Tool #7: Localytics
Localytics provides a range of characteristics for intelligent targeting and marketing automation from your traditional Android app analytics. You can comprehend your users and their localytics relationships. You can also take the correct actions throughout the user lifecycle to drive focused commitment.
Features:
Sessions and Events
Retention
Attribution
Uninstall Tracking
LTV
Price: Free/Paid
Platforms: iOS, Android, Windows Mobile, BlackBerry, and HTML 5
8. App Analytics Tool #8: Countly
Countlessly offers the complete web and mobile analytics image. You can see your mobile and web-based client trip. You can also see which users are impacted by accidents and if required create adjustments. Another distinctive part of Countly is that it provides a portable analytics application that you can host on your own servers in real-time, open source.
Features:
Segmentation
Notifications
User Profiles
Engagement
Funnels
Price: Free/Paid
Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, Web
9. App Analytics Tool #9: Amplitude
Amplitude helps answer questions about user conduct. Their analytics of the product show you who your consumers are and what they want. Amplitude displays microscopic information for you to zoom in to any point of information. You have access to all of your raw SQL information as well.
Features:
Events
User Activity
Funnels & Conversions
Retention
Pathfinder
Price: Free/Paid
Platforms Supported: iOS, Android, web
10. Android Analytics Tool #10: Facebook Analytics for Apps
Facebook demonstrates you how consumers across all devices and platforms participate with your product. By comparing them to Facebook’s client information with their demographics, retention and conversion reports, you can gain a stronger knowledge of your clients.
Features:
Retention
Funnels
Demographics
Segments
Best Customers
Price: Free
Platforms Supported: iOS, Android, web, and mobile web
There are so many suppliers of tools to choose from, it’s essential to remember your requirements and choose the tool(s) that fits you best.
There are so many instruments for app analytics out there that it is difficult to understand which one to use. But you’re going to use more than one tool realistically. Using a range of distinct instruments and SDKs, app designers assist them get a holistic perspective of their app. Each tool will provide you with a distinctive perspective of your app and how it works.
In this article, you will discover presently on the market the top app analytics platforms, along with a few important information on each.
App Analytics Tool #1: Firebase (Google Analytics for Apps)
Firebase is a suite of Google applications for mobile developers, it is a platform that not only provides analysis of your mobile application but also provides tools to help you optimize and improve quality & product. Firebase lets you focus on your users based on detailed, accurate and specific analysis, Google’s large database.
Features:
Crash reporting
Deep linking performance
In-app purchase data
Attribution
Segments
Price: Free/Paid
Platforms Supported: iOS and Android
App Analytics Tool #2: Flurry Analytics
Flurry Analytics can help you track new users, active users, sessions, and more. Monitor performance by app, compare metrics across different apps or measure the growth of your entire portfolio.
Flurry’s dashboards provide detailed insights about user and session activity. Furthermore, learn more about how many of your users frequently return to your app by leveraging Flurry’s user retention metrics.
Features:
Flurry Push
Real-Time Metrics
Revenue Analytics
Crash Analytics 2.0
Analytics Reporting API
Price: Free/Paid
Platforms Supported: iOS and Android
App Analytics Tool #3: Mixpanel
Mixpanel is an excellent solution throughout analytics that helps businesses with their web and mobile analytics. Their product analysis provides responses on how consumers interact with their products. Companies can gain a better knowledge of the trips of their customers and unlock more ideas about everyone.
Features:
Behaviour Analytics
Data Science
Infrastructure
Message & Experiments
Data Governance
Price: Free/Paid
Platforms Supported: iOS and Android, Web
App Analytics Tool #4: Fabric.io
Fabric is a distinctive instrument where various analytics tools are compiled. It provides everyone a extensive image and knowledge of the results and safety of your app on your mobile team. It’s great for a multitude of gaming-specific applications for video applications.
Appsee is a distinctive platform that not only offers your traditional, quantitative analysis and reporting on crashes, but also your qualitative analysis. They provide you with touch heatmaps and user session recordings for your visual information. This is an additional layer of numerical data that helps to respond to the “why” behind the numbers. Instead of just being notified of a crash, you will see the sequence of user action that led to the crash with Appsee’s user session recordings— without recreating the crash. If fragmentation disrupts the UI of your app, the touch heatmaps of Appsee will assist you detect the issue before it becomes poor reviews.
This is the second part to a multi-post blog on game/app marketing and is aimed at helping indies get to grips with some of the basics of what they need to be thinking about. In the last blog, we looked at the key elements of a product marketing strategy and what game/app developers need to think about in the first phase of a product life: Pre-launch. To continue, we now look at how things will be executed in the later phase: Post-launch in the context below.
A. Product development:
1. Localize your game/app and its listing on the stores
If you want to go big, localize your product. For some solo or small team developers, your main target is only nationwide. But if you want to attract more target audience and expand your market, localization is a impressive tool to spread your game internationally.
If you aim to scale, prepare your app to localization technically at an early stage, and also evaluate the potential market first. If people in some countries show interest in your game or category, you should launch your app with suitable localization mode. First, you should make your app available in your nation language, and then translate it into English to make it become common and easier to go worldwide. Meanwhile you should modify store listing in the target language, which you have planned based on market research.
When you start getting installs from this country, you can evaluate the possibility to translate the game’s full content. It is best that you have a native friend who can help you translate reasonably. Along with that you can translate with Google Translate although some language may not be correct fully. If not, consider some translation tools below:
OneSky provides an interesting tool to audit the localization of your app: https://www.oneskyapp.com/appgrader in exchange of your email. The pricing is 0.10 USD per word.
Babble-on is based in San Francisco. They are specialized in localizing mobile apps for Apple App Store and Google Play. The pricing is 0.21 USD per word. They also propose copywriting for the app description and press release.
And so on. Lastly, make sure that you modify time and measurement unit, while also take care of your App Store Optimization process carefully.
2. Measure & Fix
Measure your game/app development (UI/UX, graphics, …) to avoid and fix any bugs that appeared. App Store Optimization process should also be noticed and constantly improved.
Ratios in Analytics DAU, no of download, retention rate,… should always be updated via Firebase or any other measurement tools.
Take care of your user ratings and reviews to attract more positive potential users. User reviews and ratings take an significant places in the app stores’ algorithms (for determining ranking apps and games in search) as some keywords in their comment maybe used. Moreover, people’s minds are heavily influenced by other opinions, therefore users usually check feedback from others before download.
As a result, to increase conversion rate, you should pay maximum effort with minimum budget via these following ways:
a. Listen to your users – from their comments you can find interesting ideas to deploy in your product, fix bugs and provide them the magnificent customer support that will turn them into loyal users. App stores provide a reply functions for developers on users’ comments, and this makes it easier to solve the problem and change user feedback from negative to positive.
b. Encourage your users to leave feedback. It is important to find great time points to ask for a review – for example, after the user has passed a difficult level, unlocked an achievement or new character. Make sure you are not asking your new users to leave comments – they probably won’t leave a nice feedback as they haven’t yet had a chance to discover all the virtues of the game.
The best option in this case is to prompt the users to confirm whether they are happy with the game or not – if yes, take them to the store to leave their positive feedback, and if not, provide them with a support page where their problems can be resolved or bugs fixed before they write a negative review on the store.
B. Marketing:
1. Use social media channels like a ninja
Don’t underestimate the power of Facebook, Instagram, Tumblr, and so on; as it can boost the promotion process of your game. Don’t underestimate the audience you can get from these channels and collect their emails to directly promote your offers to them now and in the future. So, remember this guide carefully when posting on social media platform:
Create a community – you can publish achievements, checkpoints, run championships, organize contest and grow an audience of loyal users that are engaged with your game and become your fans on social media. Cat Gunner: Super Force – a Vietnamese-made mobile game has created a growing community on Facebook – take a look here.
By creating a community, you can publish your own content in a blog and transmit your news to your audience through social media. With a minimal budget you can try to increase the organic reach of your posts by publishing it a few times, once a week.
Communicate important news and listen to your users – just remember to announce news about update, accessories, missions to your users. After that, ask for their feedback to constantly improve the game and/or app of your own.
2. Use the power of word-of-mouth & influencers
Word-of-mouth method for zero budget
After inviting your loved ones to use your product for A/B testing, here comes the execution phase.
First, encourage your users to spread the word about your game! Include social buttons to provide users with an opportunity to share their achievements, and consider bonuses for doing so – like unlocking new levels or new utilities
Run a contest or giveaway of your premium content – Always attract your user with benefits, especially visible and product-related ones. For example, randomly choose a winner from those who have shared your content and give something as reward.
After that, one classic trick that we always use is encourage your users to share records and invite friends to the game, providing cool incentives in exchange like new game characters or new screen wallpapers.
The best rewards are unpredictable or random – this is why things like one-hand jack or fortune wheel are so addictive!
Lastly, if your game/app has a stable reputation, be sure to get featured by influencers.
Gamers and app users love reviews. However, this works most effectively in mobile game aspect. The quickest way to get them to know about you is to get endorsed by an influencer or get your game reviewed by an authoritative YouTuber.
Here we are, coming to the end of a product launch product. Both pre-launch and post-launch phases when marketing for product are based on certain crucial and creative steps. The success of your product is mainly varied by your own context and condition, therefore it is best that you improvise and get creative as much as possible. This is our guide of how to help mobile your product launch successfully, if you have any problem, just comment below. Thank you and stay tune!!
As a publisher, you are responsible for ensuring that your ad implementation complies with Google Policy, and that you have to understand about invalid traffic and haven’t paid for traffic from unreliable sources. To define what is invalid traffic, please go through this post for better understanding.
Invalid traffic is any activity that doesn’t come from a real user with genuine interest. It can include accidental clicks caused by intrusive ad implementations, fraudulent clicking by competing advertisers, advertising botnets and more and any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings. Below are some specific activities that affect the traffic that publishers need to understand:
What is invalid user activity?
Invalid user activity is when a real person interacts with an ad, but not out of actual interest.
Some actions are accidental, like when a mobile user reaches for a link and taps an ad instead. Others are intentional and sometimes downright fraudulent.
For example, publishers might ask (or even pay) users to click on ads, watch videos, or view content they would not normally engage with to increase their impression counts.
Traffic caused by deceptive tactics like these creates bad user experiences and provides little or no value to advertisers, which is why were committed to stamping it out.
What is advertising fraud?
Simply put, it’s any invalid activity designed to increase ad traffic while pretending to be genuine. The most common methods include:
Click farms (hiring people to manually click ads)
Automated browsing (running a hidden browser on a user’s computer to automatically visit ad sites)
Session hijacking and botnets (hijacked computers used to create non-human traffic and clicks)
Falsely represented inventory (traffic falsely portrayed as coming from high-value users or a site claiming it is a different site).
What is click fraud?
Display impression fraud is any fraudulent or malicious activity used to increase the number or value of image-based ad impressions or video views. Impression fraud uses many of the tactics described in the section above to mislead advertisers into believing the traffic is genuine. To cover their tracks, fraudsters often mix the fraudulent traffic in with real user traffic, making it more difficult to detect.
What is display impression fraud?
Any click on an ad, web page element, or content for the sole purpose of increasing click revenue constitutes click fraud. Most people who commit click fraud either want to sabotage their competitors by exhausting their ad budgets, or boost their own revenue by driving up the number of ad clicks on their websites. Here are some of the most common methods:
Click farms: teams of people who can be hired to manually click on ads
Click bots: software that can be purchased or programmed to automate click activity
Clickjacking: hiding invisible ads on a website or manipulating their position to cause users to click them unintentionally
Botnets: networks of hijacked computers that generate huge numbers of clicks while registering as human.
Following part 1, learn about 5 marketing ideas for the remaining mobile applications in this article
6. Video production
Video is the easiest way to introduce everything on your application. What solution is providing the solution? How useful is it? How to use? All can be described very vividly and easily understood through video. You can make a full series of videos with different content such as demo demo videos, user how-to videos, special feature introduction videos, etc. Note, video length should not exceed 30s with demo video and no more than 60s with how-to video.
Once you’ve created the video, you’ll need to take advantage of different social media and platforms to promote your product. Your video series can be posted on websites, blogs, Instagram, Facebook and Youtube.
7. Rate me button
User rating is a very important criterion for Google Play / App Store to rank for your application. The more positive reviews you have, the more you will improve the ASO (1) (App Store Optimization) for your application. Therefore, in the app, you should create a “Rate me” button, with a button that links to your other apps on Google Play / App Store. This will be able to improve the rating and help your app top.
But to achieve the best results, you need to know the “rate me” button in a user-friendly place and appear at the right time. Frequent pop up on the screen will make it counterproductive and obstruct the user. Often the app will show a “rate me” button when a new user enters or prepares to leave the app.
(1) ASO: is a series of jobs to increase the display rank of a mobile application on the app store (like iTunes, Google Play on Android). Simply put, ASO is similar to SEO, except SEO helps optimize search results on Google and ASO focuses on app stores.
8. Bring the application to real life
The application is a two-dimensional display on the phone screen, though very useful and convenient but it is hard and lifeless. So why not make it “alive” and more realistic by bringing the app to life? Organize activities, events that help people connect more closely with the app you build.
Clear proof of the success of this marketing idea is Angry Birds. The founders of this gaming application have had some “crazy” advertising tactics but are extremely effective. One of them was the event in May 2011. The company that created Angry Birds decided to close the gap between digital and real life by bringing its game out of life. In the middle of Barcelona, they built a stage that resembled an in-game scene and allowed players to use smartphones to control and shoot real-life bird versions. This event was a huge success and brought about 500 million downloads for Angry Birds.
9. Put the Download app link on the website
If you already have a website with stable reach traffic, think about taking advantage of existing visitors to be able to achieve more application downloads. You need to provide links to Google Play / App Store to help users get access to the app and download it easily. You should also add a QR code so that computer users can quickly download by scanning, rather than having to enter a long or searchable address. In addition, to increase efficiency, add content to the benefits, outstanding features of the application along with CTA clearly.
10. Create motivational applications
If you have a “blockbuster” that wants to be released to the public but can’t promote like big companies, then this is a marketing idea for a mobile app that is economical and effective. . Instead of trying to “overstretch your hands” for PR activities, aggressive marketing, you should focus resources to create easy-to-implement and highly popular applications to create a springboard for the mainstream app. mine. For example, applications such as cooking, reading, quiz, etc. are quite easy to do but can attract a large number of users. You can take advantage of this number of downloaders to advertise your blockbuster mobile app later.
Hopefully the 10 marketing ideas for the mobile application above will help you promote the app successfully and achieve the desired effect!
If you find this post provides you with useful information, please support us by completing our survey and get free access to our “ASO: App Store Optimization Vol.1 ” E-book. We appreciate your time and support. Thank you and have a nice day!.
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Tell us if you need personal support on making money from your App
We are human being with excitements, angers and happy feelings so called emotion. Whenever we experience amazing things in our life, we have demand to share with people around us and express our feeling. A recommendation to buy, to try as an user to friends would be way more persuasive than from an advertisers.
Therefore, there is no doubt that word of mouth advertising is a powerful tool. No matter you are selling candy or building an app, you need to create emotion among your products and drive them into sharing their experiences to people around. Being able to do this thing well, you would have the great result in number of downloads for your app.
Emotion – The key factor
If you design your game and it successfully bring the strong emotion such as joy, excitement, fear or any other strong emotional reaction, it would be high chance that they want to share that feeling.
We took Flappy Bird – the example familiar with everybody. The looping game was successful to become the phenomenon 6 years a go. Flappy Bird was an extreme challenging frustration game. It is even tough for players survive in the first 4 seconds of the game. Consequently, the game bring a lot of anger – one of strongest emotions in human being. Anger keep user playing over and over again until they break their own records. Then fulfillment and happiness is the next emotion trigger user’s next action to share and compete with their friends.
The result as we can see, Flappy Bird became worldwide successful thanks to words of mouth advertising.
Right time – right place call to action.
Apart from emotion generated from your game, you also need to provide the easiest method for your user to share your app. When sharing their experience is just a tap on screen, you have increased the chance of sharing your game dramatically.
Of course you would need to display call to action at the right time during user’s session. It could be after the game a players has finish, the score along with call to action: “Share your game on Facebook” appear to trigger their action. You can look at “C.A.T.S The Crash Arena turbo”, players can share replay of their fight right after the game finished.
This game also has match betting system where play can choose to go all-in their goal. If people lose all gold on a bet, it would be an upset for them. Otherwise if they win and successfully double everything they have, it is great happiness for them to share.
Understanding user feeling roller coaster would be crucial for you. Displaying call to action at the right time make it more likely your game is shared among users exploit word of mouth advertising.
Integration with social network
After deciding the right place to display your in-app call to action, you need an effective channel where users can easily recommend the game to their friends. There is no doubt, social network: Facebook with 2.38 billions of user, Instagram with over 1 billion of user. In those users can easily share picture/game updates on their wall, therefore your content would reach more people. One tip to increase the rate converting your friends-of-user into actual users is to show most attractive parts of your game. Also provide the easy access to your new potential users. Make sure when user attempt to experience your product, they can quickly register an account with Google Mail or Facebook account in few seconds.
Just do it!
Trying to exploit word-of-mouth advertising is not easy for sure. It would take you huge amount of time and effort to come up with ideas as well as handle technical issues for call to action. However hard work for great rewards, and that is when user actively talk and share about your app. The final result: number of your app/game download would be far better than what you can expect.
If you find this post provides you with useful information, please support us by completing our survey and get free access to our “ASO: App Store Optimization Vol.1 ” E-book. We appreciate your time and support. Thank you and have a nice day!.
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There are more than 2.1 million applications available on the App Store (iOS) and about 3.7 million applications on Google Play (Android). So how to not be “sunk” between a huge app store? Marketing is definitely the battle you need to be committed to being a prominent person. Below, Gamob would like to share 10 great marketing ideas that can help you lead the way among countless other similarly functional applications.
1. Build a Microsite
Finding a direct marketing application on Google Play / App Store will be very difficult because there are so many similar apps competing to show and you don’t have a lot of “land” to show off your best. So, instead of getting into the “crowded land”, you should create a new land for yourself with more marketing capabilities.
Microsite is a small-scale website that focuses on communicating details about events, new product launches or promotions. Regular microsite, whether well designed and attractive, only exists for a short time, within 1 to 2 months. Microsite is not the purpose of promotion, they also bring the mission to help the brand of the door goods interact with consumers and identify target customers more easily.
The highlight of the microsite is its low investment cost, which normally equals one-tenth to one-third of the budget to build a normal website. Microsite also supports business staff who are very proficient in introducing and selling new products. Thanks to these advantages, microsite has been becoming a very popular online advertising tool, but not everyone who is an online marketer will exploit it effectively.
2. Participate in related competitions / events
This is a marketing idea for a very smart mobile application. Because at the competitions, the event will have a lot of media coverage. If you join it and cleverly integrate appropriate advertising methods, it means your application is PR free!
To implement this marketing idea, you first need to understand what your application is talking about and which user object it will help. If it’s a cooking app, join the cooking program. If it’s a fitness app, join the fitness contest.
In 2009, when RunKeeper (a jogger application, allowing users to follow their training process) has just launched, its founder – Jason Jacobs took part in a race named Boston Marathon in a suit. iPhone with its application image on it. This creates a lot of buzz and attracts countless people’s attention. When running a marathon, Jacobs put his application in a very realistic and curious context. This has brought success to RunKeeper.
3. Encourage downloading applications with real rewards
Who doesn’t like rewards and free stuff?
Giving value or accumulating points is a great method of marketing mobile device applications because it will increase interest and motivate users to download the app to experience. In the example below, Uber encouraged users to register and download the app by providing a secret promotional code for new members. In addition to Uber’s way of doing things, you can also give rewards to people who have shared, encouraging their friends to download the application. With this method, your app downloads will definitely increase.
4. Use the “download app” button on Social Media
Most social media platforms provide you with a way to add CTA (Call to action) “Download app” to the page. For example, below is Zalando with the “Use app” button on their facebook:
And here is CTA download the application of ClassPass on Instagram:
This marketing idea is simple but extremely effective. When users are engrossed in poring over the content posted on your social media, just make suggestions and guide them to a mobile application that has more useful, more interesting things that will surely have more fans. will accept downloading the app immediately.
For better results, besides the CTA button, add the link of the application to the content you post. That way, you will get more downloads without creating an overwhelming sense of advertising for your customers.
5. Influencer marketing
The story of Influencer has been repeated many times by Levica in her previous posts. This is a very effective marketing method but it is necessary to find the right people and go the right way. For example, if your app is about fashion, look for stylists. If your app is about taking photos, connect with the photographers. Another point to note is that many marketers decide to pay Influencer a fee in exchange for winged advertisements. But Levica advises you not to do so because sooner or later users will realize that Influencers are receiving money to advertise for you. Instead, look for people who really appreciate your company and invite them to try the app. You can give some benefits to Influence, but make sure they don’t praise your app just for the benefit.
If you need to find an example of the success of this mobile app marketing idea, here is a very clear demonstration!
At the time of its launch, Versa Make up (a makeup app with the target audience of students and students) had very little marketing budget, only 500USD. With this limited amount of money, the company cannot even post an advertisement on the internet. But the “hard and smart”, the Versa Make up connected with 6 influential people in the youth community, asking them to download the app for trial and comment. The results are truly amazing! After the Influencers posted reviews on their personal facebook, Versa Make up achieved 4,000 downloads in less than 1 week.
If you find this post provides you with useful information, please support us by completing our survey and get free access to our “ASO: App Store Optimization Vol.1 ” E-book. We appreciate your time and support. Thank you and have a nice day!.
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Google specialists always carefully monitor clicks and impressions on Google ads in order to protect interests as well as those of advertisers. While they have strong systems in place to detect invalid activity, it’s equally important that all publishers regularly review their traffic and ad implementation, they also need to follow policies and always consider the flow of user engagement within their app when deciding how to place their ads in order to reduce the possibility of invalid activity.
Beside following the policies related tobanner, interstitialandbehavioral , publishers are responsible for ensuring that they haven’t used traffic from unreliable sources. Here are some additional tips to further help publishers prevent invalid activity on their apps:
1. Don’t click on your own ads, even if you think it’s okay to do so
Don’t click your own ads, even if you’re interested in an ad or looking for its destination URL. Testing your own ads by clicking on them is not allowed Instead, please use the Google Publisher Toolbar. Publishers can not click their own ads or use any means to inflate impressions and/or clicks artificially, including any manual methods.
Understand your traffic and site visitors by breaking down your traffic reports into meaningful segments or channels such as ad unit, app name or country. This will help you gauge how changes to traffic sources or implementation can affect your ad traffic. Google Analytics is an effective tool for publishers to get detailed information about app visitors, and be on the lookout for any suspicious user behavior, it can help publishers to answer these questions:
Where do their users come from?
How are user interacting with my app?
Which screens do user view in my app?
3. Avoid partnering with untrusted / low-quality parties
Be very careful when purchasing traffic to help guide your discussions with potential providers, publishers should spend time understanding exactly what traffic you’ll be receiving. Specifically, you should understand how the traffic provider will send you traffic and what kind of traffic you’ll receive Some publishers have had issues with invalid activity when partnering with low-quality ad networks or app promotion sites in efforts to increase traffic to their app, understand exactly what type of traffic you’ll get, so you can avoid buying from untrustworthy or low-quality providers.
If you find this post provides you with useful information, please support us by completing our survey and get free access to our “ASO: App Store Optimization Vol.1 ” E-book. We appreciate your time and support. Thank you and have a nice day!.
According to Google Ads support: Mobile ads is definition on advertising in website or application for mobile platforms: Cell phone, tablet.
The idea of mobile ads seems to be simple, however do you really understand and master the way to exploit full potential of mobile ads?
Recently, there are various Mobile Ads network available: AdMob (Google), FAN (Facebook), Unity, Vungle etc…
Each of those ad networks would have its own setting but still follow the same process to display advertising:
Base on this process, we would care about some basic statistic:
Request.
Matched request
Match rate
Impression
Show rate
Click
CTR – Click through rate.
eCPM – RPM: Revenue per thousand impressions
1. Request, matched request and match rate
First thing to happen in the whole process is ads request. From your app, ad request would be sent to Ad network (Mediation), Request would activate an ads auction. After than ad network would to find out the highest price from advertisers matched with your request (Based on user’s information, device, location etc…) If ads is appropriate, server will send an ads to device. Once an ads successfully sent to a device, it is counted as a matched request.
Simulation to calculate match rate
Matched request/ request is called match rate (Or fill rate). Match rate point out the ability to provide ads of an ad network. The higher match rate mean the more Ads available showing to your users.
Factor relate to Match rate
Match rate depend on certain factors such as: Ad network, Users (Nation, age etc…), format. Depend on each market (User’s nation), the match rate would be very different. In top tier market such: America, England, Japan, the match rate would be considerable higher than lower tier market: Indian, Brazil, Mexico.
Furthermore, the ad format also has impact on the match rate. Normally, interstitial would have better match rate, then come to banner and rewarded.
In the meantime, each network would have different capability of displaying ads. Also the way to define and calculating the match rate is also different. To be more specific, Admob and Fan has API function request ads from server. Each time the function is called, it would be counted as a request. You would be able to know how many ad requests were made and how many of them was served.
Other ad network such as Unity and Ironsource would provide auto request functions. You do not need to to call function to send request to the server, instead the SDK (Software Development Kit) would automatically handle requesting works. Anytime having demand for an ads, you just need to call API to check if the ads is ready. This Mechanic make it easier for integrating ads. However the number of request is hidden in those network, you would not have any ideas how request was counted and the dashboard of Unity always display the extremely high fill rate 98 – 99%. There is possibility that Unity only counts an request when they almost certain be able to serve that ads.
The last factor affect the match rate is yourself. In case you use manually request ad network (Admob, Fan etc…) then the logic for request also result in the match rate.
Also the price biding (set the floor eCpm) is important things to influence your match rate.
2. Impression and Show rate
After having matched request, the next step is to display it in the right place. Mainly there should not be any error in this step, after successfully load the ads, you would just need to call API to show the ads. However Banner and Native need to process more. Banner would require enough space to display as well as choosing right placement for banner. Native ads is more complex when you need to do layout on yourself and each of its elements. If there is any mistakes with Native, your user might not able to click on it even when the ads was successfully displayed.
Everytime an ads successfully displayed would be counted as an impression. The rate between impression and request is called showrate:
Showrate does not reflect the performance of an Ad Network. However it would point out issues in your app. For example if the showrate of Rewarded ads is far too low, you might find out the reasons such as:
The reward not good enough to encourage user watching an ads.
Design for you rewarded ads is not good, it is hard for user to find the ads.
3. Click, CTR and eCPM
Most of latest Ad Network calculate revenue based on ads click. Hence CTR – Click through rate is the most important statistic in your app.
CTR provide percentage of ads click in every 100 impression. The higher CTR rate, the more ads click from your users. CTR based on following factors:
Ads format: Normally, Interstitial, Rewarded would have high CTR, banner is a little bit lower.
Ad Network and the quality of an ads.
The way you integrate: You can still control CTR in some ways. Ads placement and frequency of displaying ads is under your control. There would be difference if you place banner on top or bottom. Banner with different refresh rate would result in different CTR.
If the CTR is too low, we would need to review the ads placement and frequency of displaying ads (Or refresh rate of banner). If CTR is unusually high, certainly you will need to review your ads placement if it leads to misclick from users. The reason for avoid misclicking is ad network might consider your ads as click bait or spamming, putting your app at risk of getting banned from recent ad network.
CPC, eCPM – Ads Price
Last but not least CPC and eCPM are most important factors reflecting your revenue. CPC is cost per click – price per ads click. eCpm is the revenue on average 1,000 impression. Here is the formula for calculating:
eCpm is the average price for 1000 impression. Thus, if your data is not large enough (At least 10,000 impression) then your eCPM would not be correct in reflecting the performance in your network.
So how can you maximize your eCPM? you need to focus on eCPM, CTR and CPC we would have some method:
Using mediation to make Ad Network compete each other to have the highest possible bidding price.
Ad placement optimization as well as reasonable frequency of displaying ads.
In next article, we would share information about different format and mediations. (To be continued)
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